Posted August 12, 2010 in News
It’s been the summer of basketball. From Lebron James’ move to Miami to news on the Nets’ future home in Brooklyn. Now Nike has partnered with players from all over the world to bring them to the first World Basketball Festival (August 12-15) held in New York City. They’re also bringing in some entertainment. Jay-Z will perform and has also designed five pairs of Nike sneakers (which each represent a team/country playing in the World Basketball Championships). He naturally gets to keep of each style, but he's donating the only other ones in existence to his charity, the Shawn Carter Scholarship Foundation, which offers financial assistance to kids who want to go to college but can’t afford it. Those five pairs will be auctioned off, starting today on eBay, with all the proceeds going to the SCSF. read more



