Suddenly Everywhere: Tie Dye

By Emily Hsieh
July 12, 2010

Tie dye is back, and it’s moved way past hippie territory. Lately, we’ve spotted the splotchy, amorphous prints on all manner of clothes and accessories. Simple, streamlined silhouettes keep the vibe modern (avoid embellishments like love beads and fringe or run the risk of looking costume-y), without detracting from the breezy, carefree connotations we’ve always loved.

Fashion designer Rebecca Minkoff debuted a slew of gorgeous, graphic tie dyed leather handbags this season, and tells The Inside Source, “Tie dye to me captures the true essence of summer—fun, vibrant and bright, exactly what I wanted the spring/summer 2010 collection to be.” Further reflecting on the trend, Jessica Frandson, founder of accessories line Twistbands, which expanded their range of tie dye hair ties and shoelaces with a slew of new hues, says: “A splash of tie dye can be relaxed and modern all at once. Tie dye is unique because every piece tells a different story. Like snowflakes and fingerprints, no two tie dyes are alike which makes the technique so beautiful.”

Clearly other designers were similarly charmed, with a range of brands like Proenza Schouler (as seen on model/it-girl Agyness Deyn, who wore one of their acid-colored dresses out and about in New York City recently), Tory Burch, and Banana Republic displaying the motif all over their current collections. And with Matthew Williamson and Peter Som showing tie dye in their fall runway shows, it just might be here to stay.

Agyness Deyn in Proenza Schouler (Photo by Michael Tran/FilmMagic); Matthew Williamson Fall '10 Runway (Photo by Gareth Cattermole/Getty Images)

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