Presented by eBay
Thursday, May 24, 2012

FASHION

Shopping With... Sid Mashburn

For two decades Sid Mashburn influenced the direction of menswear as design director at some of the country’s most successful American labels, including J. Crew, Ralph Lauren, Tommy Hilfiger and Lands’ End. In 2007, he left New York to start an eponymous menswear boutique in Atlanta. “I had roots in the South,” says Mashburn, a Mississippi native, “and Atlanta felt very much like I was coming home.”

One part eclectic Parisian taillieur and another part traditional haberdashery, the boutique is a one-stop-shop for rigorously edited, Mashburn-approved classics (Barbour raincoats, Kiton ties, Filson luggage) mixed with his private label. Here slimmer fits, natural shoulders, higher armholes and shorter pant lengths reflect more modern tailoring. An emphasis on detail coupled with a Southern nonchalance and point-of-view that anchor the tension between classic and cool.

And it’s a look that’s found major purchase. Last year GQ magazine named Mashburn one of the ten most stylish men in America, along with Justin Timberlake, hotelier Andre Balazs and actor Jason Schwartzman. Where clients once came to the store by way of an old-fashioned introduction, they now make pilgrimages from states away for a head-to-toe outfitting. This month his wife, Ann Mashburn, a former Glamour editor and assistant to Vogue legend Polly Mellen, will open the women’s counterpart under her name in the Westside Urban Market, the same shopping complex as Sid's flagship store.  

** Images provided by Sid Mashburn. **

The couple, who have five daughters, used eBay both at work and at play to make finding what they don’t carry in their stores a little easier.

Roll over items for details
Blind Willie McTell Atlanta Strut Sealed Vinyl LP
“I’ve found a lot of vinyl,” says Sid. “At the shop we spin records all day and listen to everything from blues to jazz to indie favs.”
(buy it now, $36.99)
Vintage Persol Ratti Sunglasses
“My vintage Persol sunglasses were an eBay purchase, as was a vintage Pucci sarong that I will take on our vacation to Italy,” Ann says.
(buy it now price, $140)
1972 BMW 3.0CS
“I spent long hours looking for two classic sports car, an early 70s, BMW 3.0 CS and a late 70s BMW 635 CSI,” says Sid. “No purchase yet but I’m still hopeful.”
(buy it now price, $14,600)
Persian Mashawani Kilm Rug
“We found a couple of kilm rugs for our oldest daughter’s college dorm room,” says Ann. “They’re much more homey and beautiful than some cheap new rug from a chain store.”
(starting bid, $0.15)
Vintage Pucci Silk Scarf Dress
(buy it now price, $148)
Shopping With... Sid Mashburn

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