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Wednesday, May 23, 2012

FASHION

Hello Kitty and Sephora Team Up For a Good Cause

Sephora Helllo Kitty

When you think about it, it’s kind of crazy that Sephora, the mega luxury beauty chain, and Hello Kitty, the beloved Japanese cartoon, haven’t crossed paths before. Both brands are fun, playful, and adored by fashion fans the world over.

So it’s no surprise the world-famous cat and the makeup mecca finally teamed up for a special collaboration in honor of Hello Kitty-maker Sanrio’s 50th anniversary. “It’s really too perfect,” Sephora pro-team makeup artist Gilbert Soliz told The Inside Source of the partnership. But don’t expect teenybopper colors and formulas. While the Sephora Hello Kitty collection is playful, it’s certainly not childish. “We wanted to capture the essence of Hello Kitty in the packaging, but we’ve produced prestige formulas,” said Gilbert Soliz. These include makeup ingredients like apple, strawberry, and grape extracts—while these sweet fruits are true to the Hello Kitty brand, they also contain skin-nourishing nutrients. And maybe most importantly, the Sephora Hello Kitty formulas feel grownup: “We wanted the products to feel velvety smooth.”

Sephora Helllo Kitty

Along with an adorable collection of Sephora Hello Kitty color palettes, pink brushes, and a fragrance—all available exclusively at Sephora and Sephora.com—the duo has also put together four Hello Kitty Beauty Experience Trip Packages, being auctioned off through January 27 on eBay. And here’s more good news: All proceeds from the online charity auction will go to the Starlight Foundation, an organization that helps seriously ill children and their families. “The mission of Starlight is to lift spirits,” said Gilbert Soliz. Sephora and Hello Kitty together both do that really well. It’s just that this time around, it will benefit the lives of children and their families.”

Here’s a rundown of the Sephora Hello Kitty charity auction packages. Click here to start bidding now.

 

Packages 1 and 2: New York City

- Hello Kitty x Sephora launch party in March
- hotel and airfare for two
- the opportunity to meet Hello Kitty Designer Yuko Yamaguchi
- a Sephora Hello Kitty Beauty Bundle (valued at $250 and including two color palettes, rollerball perfume, 50 ml bottle fragrance, solid fragrance, seven nail polishes and a Kohl eyeliner set)
- a super limited edition Swarovski brush holder (created just for the auction and valued at $1,000)
- pro team make up application before the party for you and a friend


Package 2: Honolulu

- Preview party for Memoirs of a Kitty at Sephora in April
- hotel and airfare for two
- the opportunity to meet Hello Kitty Designer Yuko Yamaguchi
- a Sephora Hello Kitty Beauty Bundle (valued at $250 and including two color palettes, rollerball perfume, 50 ml bottle fragrance, solid fragrance, seven nail polishes and a Kohl eyeliner set)
- a super limited edition Swarovski brush holder (created just for the auction)
- pro team make up application before the party for you and a friend

 

Package 3: Los Angeles

- Preview party for Graffiti Kitty in July
- hotel and airfare for two
- the opportunity to meet Hello Kitty Designer Yuko Yamaguchi
- a Sephora Hello Kitty Beauty Bundle (valued at $250 and including two color palettes, rollerball perfume, 50 ml bottle fragrance, solid fragrance, seven nail polishes and a Kohl eyeliner set)
- a super limited edition Swarovski brush holder (created just for the auction)
- pro team make up application before the party for you and a friend

 

Package 4: New York

- Custom Hello Kitty art piece created for Sephora beauty shoot (one Panel sized 11 ft x 5 ft)
- you and a friend get to hang out on the set of the Sephora beauty shoot
- Hello Kitty party for Fashion’s Night Out in September  (and meet Yuko Yamaguchi)
- hotel and airfare for two
- the opportunity to meet Hello Kitty Designer Yuko Yamaguchi
- a Sephora Hello Kitty Beauty Bundle (valued at $250 and including two color palettes, rollerball perfume, 50 ml bottle fragrance, solid fragrance, seven nail polishes and a Kohl eyeliner set)
- a super limited edition Swarovski brush holder (created just for the auction)
- pro team make up application before the party for you and a friend

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b1eb340d-b5f3-467c-9a80-7b56cd5c7c45 Tue, 25 Jan 2011 18:17:56 PST Tue, 25 Jan 2011 18:17:56 PST
Roberta
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Anything that pairs up fashion and charity auctions has my vote...Especially when it has to do with Hello Kitty. I love that silver Hello Kitty doll, it's adorable. And these travel parties sound like a dream come true. Good luck to the winners of those goodies, sounds like they're going to have a blast!

1e49fbc3-0032-487a-b8b7-89edb33f84b3 Thu, 27 Jan 2011 11:02:32 PST Thu, 27 Jan 2011 11:02:32 PST
Kristina
comment-post

I've never been much of a Hello Kitty fan...until now!! :) -Kristina, prettyshinysparkly.com

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